Jayaram is proud to announce that marketing executive and two-time founder Marie Berry has joined the company as Chief Marketing Officer.
Berry brings a wealth of experience gained from working with international brands as well as emerging startups, most recently serving as CMO & Operating Partner at global early-stage venture fund TheVentureCity. Her expertise in elevating visibility and storytelling across a breadth of industries, including fashion, tech, and startups, is poised to amplify Jayaram’s dynamic work, from legal counsel to creative programming.
Berry’s diverse professional endeavors mirror Jayaram’s intersections across the fields of fashion, technology, and arts & culture, where
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Clarisse Empaynado x Kelly Caputo
KC
Tell us about our role at Snarkitecture! How long have you been there, and what is your role for this particular project?
CE
Hi, my name is Clarisse Empaynado. I am a Filipino designer and ceramic artist. I began my journey with Snarkitecture in 2019, and despite the pandemic, we are still here, years later, creating innovative work.I am the project/design lead for this collaboration. This means I oversee and manage the project from design to completion, with support from the Snarkitecture and Jayaram teams.
KC
This project is a bit different, as you are not only designing it,…
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Vivek Jayaram x Alex Mustonen
“It feels like the rules have changed,or there are no more rules about what works or doesn’t from a standpoint of workspace.”
VJ
So, Alex, we’ve known each other since the earliest days of Snarkitecture. Do you remember how the firm got started?
AM
Yeah, I have a pretty clear memory of walking down the street in New York on the phone with Daniel Arsham (Snarkitecture Co-Founder). He was living in Miami and we were collaborating on projects, and he pitched the idea of starting a practice. It seemed like kind of a ridiculous idea at the time, but it took…
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Architecting Pillars of Collaboration
As lawyers representing creators, we constantly strive to match our approach to legal issues with our clients’ goals and desired outcomes. Doing so requires a keen understanding of the distinct manner in which each client approaches their business, art, and professional and creative identity. This concept is exemplified through the type of collaboration the lawyers here at Jayaram and our dear friends, colleagues, and office mates, Snarkitecture, regularly engage in.This article sheds some light on this relationship through the lens of drafting and negotiating Snarkitecture’s various contracts, and how a deep understanding of Snarkitecture’s creative identity and its industry plays…
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Remembering Making Miami
“Last Thanksgiving weekend, Vivek and Carolina García Jayaram, a husband-and-wife duo of lawyers ingrained in Miami’s arts scene, were hanging out with friends who had recently moved to Miami when one person asked a perplexing question: “Was there anything even here before we all got here?”“That got us both thinking about the time that we met 20 years ago in Miami, and how vibrant the local contemporary art scene was during those years,” Vivek said. “The histories need to be told, and if they’re not told they sort of disappear.” That was the impetus of Making Miami, an ambitious…
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Becca McCharen / Katerina Llanes
“I hope to offer viewers opportunities to tap into their own climate optimism as well as archiving moments where my queer community feels safe,
held and joyful.”
— Becca McCharen
KL
Hi Becca! Happy New Year!! Tell us a little about you, your swimwear brand Chromat, and how you started in fashion?
BM
Hiiii my name is Becca McCharen, my pronouns are they/she, I’m an artist and designer living in Miami, FL. I’m originally from Virginia, lived 10 years in Brooklyn while starting my future-forward bodywear brand Chromat before moving to Miami (my favorite place on earth!) in 2018. I’m…
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Alex Simorré / Noah Ornstein
“[Digital art] not only strengthens the connection between artists and art connoisseurs but also enables real-time communication.”
— Alex Simorré
NO
You’ve just launched Load Barcelona. For those who don’t know, it’s a first-of-its-kind, immersive digital art gallery in Barcelona featuring globally renowned artists and showcasing your state-of-the-art, screen technology and proprietary Spotify-like software for digital art. But that’s far from where you started. What were you doing a decade ago, and what led you on your current journey?
AS
I began my career at MH Diffusion, an importer and distributor of sound, lighting, and video products, at the age…
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Film + Fashion by Julia Broder
Quiet Luxury by Sam Kilb
“It’s important to seek federal trademark and copyright registrations to secure rights and stop the rampant copycat industry from eroding carefully crafted goodwill.”
Over the past several seasons, the fashion industry witnessed the rise of “quiet luxury”—a style that emphasizes understated elegance and minimalism over ostentatious branding. This trend poses a unique challenge for fashion brands: how to differentiate their products in a subtle yet impactful (and importantly, legally protectable) way. However, there are several tools available for brands looking to maintain a visible and recognizable presence while still capitalizing on recent trends.
One solution lies in the strategic use…
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John Belcaster / Vivek Jayaram
This year, we teamed up with our pals at MSCHF and had Mark Scepi and Stomping Ground Customs give the “Super Normal” Kicks the dope ombré treatment.
VJ
Man, good to see you. Happy New Year!
JB
Happy New Year. I should be wearing the Jayaram hat that you sent me, my replacement hat, you saved my life. I’m not kidding. It’s my favorite hat.
VJ
I love it, man. You know what’s funny? I got this Mets hat on. I’m actually in New York for the next couple of days and I think that’s what drove me to wear…
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Liner Notes: 1989, Taylor Swift
A Look at the Albums that Make Us, Us
Vivek’s Pick: 1989, Taylor Swift
She’s everywhere. Her songs occupied the entire Billboard top 10 earlier this year. Globally. Her tour is set to gross over a billion dollars. She’s the most popular person in the NFL this season. And, maybe not as telling, but I am currently teaching a course about her and IP law at the University of Miami School of Law!
Taylor Swift is a cultural icon of the highest order.
Over the past couple of years, many of my Pitchfork-toting friends have asked me…
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FrankLY Speaking with Lemon Yellow
You know the brand, you use the advice, and you love this newspaper. But who are the creative geniuses behind the brand? Our founder, Vivek, interviews his old pals and creative partners in Jayaram, Erika Morales + Julian Martin, founders of Lemon Yellow.
VJ How did we all meet, does anyone remember?!!
EM Oh oh! That’s a tricky one to ask us at this age (ha!) We definitely met through Carolina, your partner. Aside from being socially linked, she was also one of the early LY supporters as we were engaged on LegalArts projects back in 2005/2006…
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What’s Next in Web3?
“There was a point when NFTs felt like they could have gone to zero. The community is here to stay. We will see more art collectors, builders, and content creators being funded featuring digital collectibles. Now is the time to start thinking of how to reward your community, no cares about the algorithm anymore. The Creator economy is evolving.”
Alex Hutchi
Community Specialist
“More serious use cases! Loyalty programs, memberships, ticketing and access passes, and digital twins in fashion – the builders have been building and we are starting to see the results. These products will require a…
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Best Films & Shows of the Year
While Barbenheimer may have captured the zeitgeist of the Summer of 2023, our team watched several other movies and shows throughout the year that reaffirmed our love and support for the cinema – and the people who make this art possible.
Kelly Caputo
Yellowstone, Paramount
Daisy Jones & The Six, Amazon Prime
Palak Patel
The Last of Us, Amazon Prime
Cara Dehnert
Cunk on Earth, Netflix
Spider-Man Across the Spiderverse, Netflix
Vivek Jayaram
The Bear S2, Hulu
Darlene Dos Santos
Ahsoka, Disney +
Only Murders in the Building, Hulu
Srinidhi Krishnan
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A Love Letter to Miami
This December, during Art Basel Miami Beach, Jayaram + The Knight Foundation will present, “Making Miami,” an art exhibition + permanent digital archive documenting the Miami artists who shaped the city a couple of decades ago. Exile books has published a book in connection with the digital archive.
The introduction has been reprinted below.
Outsiders have long underestimated Miami. Like many great beauties, these tropical shores have attracted countless suitors attempting to tame its mystery, only to find Miami continues to resist definition and logic. This isn’t a city for conformists. This is a city for…
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Best Album of the Year
2023 was dominated by fierce, sonically diverse women.
Taylor Swift and Beyoncé boost America’s economy with their unprecedented Summer tours.
Supergroup boygenius is credited with the renasissance of the rock-concert.
At Jayaram, we listened to all of them and then some. Here is a brief list compiling our team’s favorite albums of the year.
Palak Patel
Zach Bryan, Zach Bryan
Like…? Ice Spice
Cara Dehnert
The Strays II, Margo Price
Kenneth Anand
And Then You Pray for Me, Westside Gunn
Utopia, Travis Scott
Kelly Caputo
Zach Bryan, Zach Bryan
Morgan Dufault…
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