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By Alec Introduction It is clear that our world has become dominated by the entertainment and sports markets.[1] As these markets have grown, so has the notoriety of individuals affiliated with them. Athletes, actors, models, and musicians who wish to commercialize their “personas” often choose to partner with corporate entities looking to create mutually beneficial relationships.[2] However, due to the non-uniformity of laws between governments, these individuals often find themselves navigating complex legal doctrines, requiring skilled attorneys to walk them through the commercialization process and take action against unauthorized parties seeking to profit off of their… Continue Reading Image Rights, Personality Rights and the Right of Publicity in The US and The EU