By Vivek Jayaram
A few weeks ago I was scrolling through my Instagram feed when I came across a post by Virgil Abloh, creative director for Louis Vuitton.
Virgil is a force, and his posts – like his work – are attractive, thought-provoking, and effective. But this one caught my eye for a different reason. This post contains images of Michael Jordan, which of course includes intellectual property belonging to the NBA and the Chicago Bulls IP, not to mention Air Jordan’s likeness and image. To make matters a bit more complex, the post also promotes Virgil’s appearance at
Continue Reading When Does an Instagram Shout Out Become a Violation of IP Law?


