A trademark registration does not come with an eraser for the other words in somebody else’s brand.
Sutter Home Winery’s BANDIT mark stood in the way of Roar Spirits’ applications to register EL BANDIDO YANKEE and EL BANDIDO YANKEE TEQUILA COMPANY BLANCO. The opposition succeeded before the Trademark Trial and Appeal Board. Roar sought review in federal district court and lost again. Then it appealed.
On October 29, the Ninth Circuit reversed in Roar Spirits, LLC v. Sutter Home Winery, Inc., No. 25-2301 (9th Cir. Oct. 29, 2026). Its central observation deserves attention from beverage brands facing an
Continue Reading El Bandido Yankee Fights Back: Ninth Circuit Reverses Sutter Home’s Trademark Win

