
The International Olympic Committee (“IOC”) is the governing body that manages most aspects of the Olympic Games, including the broadcast of any footage from the Olympic Games. In an effort to raise funds, the IOC sells its broadcast rights to various networks and these rights allow the networks to exclusively show the Games on television, radio, the internet, etc. This practice raises billions of dollars for the IOC and that money is, for the most part, allocated to maintaining the committee, as well as the event itself. For context, in 2014, NBC paid $7.75 billion for the rights to
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