The complaint reads like an indictment of your marketing department. A national class. Allegations that a label, a website disclosure, or a price representation deceived consumers. A nationwide class period stretching back five years. A demand for restitution, actual damages, punitive damages, and a permanent injunction against your business practices. The Illinois Consumer Fraud and Deceptive Business Practices Act, 815 ILCS 505, is one of the broadest consumer-protection statutes in the country, and the plaintiffs’ bar treats it that way. The complaint is written to make a settlement feel inevitable long before discovery starts.
The complaint is doing what it