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Amazon is facing a class-action lawsuit filed in the Madison County Circuit Court alleging that Amazon’s Alexa violates the Illinois Biometric Information Privacy Act (BIPA). In setting out its case against Amazon, the Complaint quotes an interview with former Amazon senior editor James Marcus in which he said that “It was made clear from the beginning that data collection was also one of Amazon’s businesses. All customer behavior that flowed through the site was recorded and tracked. And that itself was a valuable commodity.” The Complaint details the near ubiquity of Amazon’s voice-based virtual assistant Alexa by alleging that Alexa… Continue Reading Class-Action Lawsuit Alleges that Amazon’s Alexa Violates the Illinois BIPA