Most of us, at some point or another, have had those fleeting thoughts about a product or service that could serve as the foundation for a new business. On the other hand, maybe you have watched another company offer goods and services while knowing that you could do it better. So how does one go from the “idea” phase to the “action” phase of starting the actual business based on the idea? There are, of course, many steps, but the first important one is to determine whether or not the idea is truly marketable.
What Is Your Idea?
Not every business idea is going to grow into the next Microsoft or Google, and that is okay. A successful service or product is not necessarily going to break records or reshape the world as we know it. In order to be profitable, your idea simply needs to solve some type of problem for those you intend to reach.
With that in mind, you need to think about what your idea actually is. Is it a physical item that you intend to manufacture and sell? Is it an improvement on an existing product? Or perhaps, it is a service that you expect to provide for your clients in exchange for payment. No matter what you have in mind, a clear understanding of the idea is critical.
Learn as Much as You Can
Before you launch your business, you will need to research the viability of your idea and how it might fit into the current economic landscape. For some people, industry reports and formal market research studies are appropriate, but it is important to look at more than numbers. You should also talk extensively with friends, family members, and trusted business associates regarding your idea. Be sure to look beyond the friendly and supportive comments and to hear what they are saying about whether they would spend money on your idea. If you want a forum with fewer personal entanglements, there are thousands of message boards and other resources available online where entrepreneurs from all over the world discuss ideas and share their perspectives.
Keep Yourself Organized
By its very nature, an idea is nebulous, and even if you have jotted down a few notes, there are many factors that you will need to consider as you take your idea from a concept to a business plan. As early as you can in the planning process, starting writing things down. Make a list of potential advantages and disadvantages, and keep track of any challenges or opportunities that arise along the way. These records will serve as the basis of your business plan, even if you need to put the idea on hold for a time and you decide to come back to it later.
Work With an Illinois Business Lawyer
If you have a possible idea for a new business, it is never too early to speak with an experienced Arlington Heights business law attorney from A. Traub & Associates. Our team will provide the guidance you need and help you build your new venture from the ground up. Call 847-749-4182 for a confidential consultation today.