A fanciful trademark is the strongest trademark type and, in addition to providing examples below, we define it as one that is “coined” for the purpose of serving as a trademark. Of the four types of trademarks, fanciful trademarks receive the most protection from trademark infringement since:
EXXON is an example of a fanciful trademark because it was created solely to function as a trademark and has no meaning.
Generally, there are four times of trademarks:
- Fanciful or Arbitrary