Just like the federal protection of consumers from robocalls, violations of the no call list, and unwanted faxes, the CAN-SPAM Act is designed to protect your email from unwanted or fraudulent communications and assesses penalties on those who abuse email. If you are using email commercially or for marketing, some of the rules to follow to avoid civil suits and penalties include:

  1. Do not use false header lines or subject descriptions.
  2. Disclose if the communication is an advertisement.
  3. Disclose a valid physical postal address.
  4. Provide an opt-out opportunity.
  5. Honor opt-out requests.

If you have any concerns about your email marketing or other questions, please contact us.  

This Bulletin is designed to provide our friends and clients with information regarding the various subject matters covered, it is not designed to take place of legal, accounting, or other professional advice.  If expert assistance is required, the services of a competent professional should be sought. This memorandum may constitute advertising under the rules regulating Illinois attorneys.