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Don’t drink and drive. While this seems obvious, a short scenario may make this more likely. Imagine you have consumed three (3) stiff cocktails in about two hours and think your BAC is under .08 but in reality, you are just over the legal limit (.08 is over the legal limit in IL). Now imagine an even drunker driver than you swerved across the centerline and cause a head-on collision. The other driver is dead. The police arrive and can force a blood draw from you because this is now an aggravated felony DUI investigation because they smell booze on…
Thanks for joining LexBlog! We’re excited to help you create great legal content. This post shares some important information to help you with your new site. It covers topics such as logging in to the platform and where to find help articles or support. We’ve also added some of our favorite blog posts as placeholder content below. They will be automatically deleted from your site when you launch. To add posts, user accounts, or make other changes to your site, log in at your site address plus /wp-admin/. If you have not logged in to the LexBlog Platform before, you…
When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome. Your goals should be specific, measurable, realistic, and time-based. Specific: Avoid fuzzy, unclear words like “Improve my online performance.” Measurable: Numbers and data give you a clear metric for your goals. Realistic: While your goals should motivate you, an unattainable goal can weigh you down when you don’t reach…
This is a Cover Imagine you’re an estate planning lawyer in Des Moines looking to grow your practice. The marketing folks at Principal Park, home of the Triple A Des Moines Cubs, call to tell you that you’ll have free use of a luxury box for five of next year’s ball games. Better yet, they tell you they’ll arrange for the food and drink and invite a who’s who in networking for a Des Moines estate lawyer. Twenty attendees for each game will include wealthy people in the Des Moines area who are looking for an estate planning lawyer, some…
This is a Cover Imagine you’re an estate planning lawyer in Des Moines looking to grow your practice. The marketing folks at Principal Park, home of the Triple A Des Moines Cubs, call to tell you that you’ll have free use of a luxury box for five of next year’s ball games. Better yet, they tell you they’ll arrange for the food and drink and invite a who’s who in networking for a Des Moines estate lawyer. Twenty attendees for each game will include wealthy people in the Des Moines area who are looking for an estate planning lawyer, some…
When people ask me what they should do to get started on blogging, I rarely talk technology or even blogging. While those are important elements of blogging, they are next steps. Things you do after you decide you want to blog and have found your tribe and your voice. Ask yourself this when you decide you want to start blogging: Who am I blogging for? If your answer is everyone, you are not going to be happy. Nor is anything you are about to read going to help you. When you are right, you are looking for an audience. I…
To create a successful blog, you will need to listen to your audience and online influencers. These resources will help you understand why listening is important and to find the tools that can help you. As LexBlog’s Kevin O’Keefe explains: “Blogging is much more than ‘message sending.’ You listen to the conversation that’s already taking place among leaders and the media covering your niche area of expertise. Only after listening can you engage in the discussion by referencing the discussion in your blog posts and commenting at other blogs.” These links explain what listening means and why it’s an important…
To create a successful blog, you will need to listen to your audience and online influencers. These resources will help you understand why listening is important and to find the tools that can help you. As LexBlog’s Kevin O’Keefe explains: “Blogging is much more than ‘message sending.’ You listen to the conversation that’s already taking place among leaders and the media covering your niche area of expertise. Only after listening can you engage in the discussion by referencing the discussion in your blog posts and commenting at other blogs.” These links explain what listening means and why it’s an important…
Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content on your site and for search engines to understand what your site is about. Here are some ways to narrow the focus of your site. Most importantly, think about your readers and their needs. Ask questions about who wants to read about the topics you want to cover: What are their professional titles? What do they need to know about these topics? What content are they most likely to share…
Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content on your site and for search engines to understand what your site is about. Here are some ways to narrow the focus of your site. Most importantly, think about your readers and their needs. Ask questions about who wants to read about the topics you want to cover: What are their professional titles? What do they need to know about these topics? What content are they most likely to share…
Both new and experienced bloggers need ideas for fresh content. This article lists ideas for generating new posts: comment on recent news, repurposing your content, conferences and meetups, personal and evergreen content, and other prompts. Respond to current news through your blog. Don’t include a detailed recap of the news. Instead, link to the original source and provide your own summary. Then, add your commentary. You can share your ideas on: a recent case and its takeaways for your audience, a recent development in your field, an issue highlighted in the news or another blogger’s post. Repurposing your content. You…
Both new and experienced bloggers need ideas for fresh content. This article lists ideas for generating new posts: comment on recent news, repurposing your content, conferences and meetups, personal and evergreen content, and other prompts. Respond to current news through your blog. Don’t include a detailed recap of the news. Instead, link to the original source and provide your own summary. Then, add your commentary. You can share your ideas on: a recent case and its takeaways for your audience, a recent development in your field, an issue highlighted in the news or another blogger’s post. Repurposing your content. You…
This is the format of an ideal blog post. The most important part of writing an ideal blog post is to, you know, actually write it. Your thoughts are brilliant, I’m sure, but when you keep them within your head you miss out on the discussions that your ideas could generate, that could subsequently help shape your own thoughts further. The topic can be anything—if you look at our Top 10 in Law Blogs posts you’ll see the subject matter ranges from cryptocurrency regulation to a monkey selfie lawsuit. Sometimes, if you’re having trouble narrowing down a focus, or want…
However long it takes to say what you have to say. No more. No less. Everywhere I talk these days I am asked what’s the proper length for a law blog post. I give this answer everytime. I fear the question arises out of a lot misinformation on law blogging flying around. This afternoon I read Good2bSocial’s Joe Balestrino’s post on how to generate leads (I’d call it business) from your law blog in which he called out the importance of long form blog posts. Does the number of words matter? Yes, it does, especially if you want to see…
However long it takes to say what you have to say. No more. No less. Everywhere I talk these days I am asked what’s the proper length for a law blog post. I give this answer everytime. I fear the question arises out of a lot misinformation on law blogging flying around. This afternoon I read Good2bSocial’s Joe Balestrino’s post on how to generate leads (I’d call it business) from your law blog in which he called out the importance of long form blog posts. Does the number of words matter? Yes, it does, especially if you want to see…