Context is crucial. That’s the takeaway from this recent opinion out of a New York Federal Court dismissing consumer claims asserting that Coca Cola’s 12-pack Topo Chico branded Margarita Hard Seltzer packaging misleads consumers to thinking the product contains tequila and is made from Mexican mineral water. This opinion provides excellent information and analysis for those looking to further assess their packaging and understand what may cross a line and what should not in creating hard seltzer branding for those seltzers meant to taste like popular cocktails.
The claims the plaintiff raised in the lawsuit boil down to three basic
Continue Reading Valuable insight on packaging design and labeling offered in Court’s dismissal of claims that hard seltzer conveyed the impression it contained tequila. Saying “Margarita Hard Seltzer” is not the same as saying “Sparkling Margarita” or “Margarita Cocktail.”
