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Lawyers make their living with words. They employ their tool of the trade by carefully crafting what is said in the courtroom and on paper, from a jury trial to a real estate contract.
A good lawyer also knows that words that may work wonderfully before a jury could backfire in a brief as inappropriate exaggeration or attempted emotional influence. As lawyers, we must know our audience.
So just how powerful are words in shaping perception and future action? We can turn to quantum theory,
Continue Reading How Lawyers Use Words to Influence Perception