The Internet, and user-generated review sites such as Yelp! and others, make it easy to engage in online attacks to the reputation of both individuals and companies. Unfortunately, pervasive online reviews and review sites, can, and do, cause serious damage to businesses.
While “attacks” come from a variety of sources, most originate from disgruntled employees, competitors, disillusioned investors, professional extortionists (e.g. “mug shot” web sites) or just regular people upset with a company (or its managers).
Attacks come in many forms. Some are legitimate concerns on consumer-protection websites. But some are customers and competitors who post false information on social
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