For many law firms, referrals are an integral part of obtaining new clients. But it takes time to build a referral base, which must be cultivated through meaningful relationships with reliable sources.
The ISBA’s whitepaper on increasing a firm’s referrals provides five fundamental keys to accomplishing that goal. They include tips such as not trying to be a generalist, actively building relationships with five to 10 new referral sources each year, keeping in touch on a regular basis, rewarding people for referring clients, and not relying on just other attorneys for referrals.
The whitepaper is one of many member resources available at Practice HQ, the ISBA’s one-stop microsite for practice management and technology information. Organized by the life cycle of a law practice, Practice HQ can help you start a firm, build, manage, protect, or wind down. Practice HQ content is members-only; you must log in to the ISBA website for full access.