On September 25, 2017, I gave a presentation at Influencer Marketing Days in NY on how to avoid unnecessary legal risks when using Influencer Marketing.
As most marketing professionals know, media consumption is moving from traditional outlets to other platforms. Explosive growth for social media and declining TV viewership means that advertising dollars are migrating with the eyeballs. As a result, brands are turning to “influencers,” celebrities, paid spokespersons and even consumers who credibility enables them to affect attitudes and purchasing decisions.
Due to popularity and reach of platforms like Instagram, Snapchat, YouTube and even a resurgent Twitter, brands are partnering with these influencers to help the grow through views, impressions and “likes.” Online advertising is an active legal enforcement area and influencer marketing presents potential legal issues.
Since most lawsuits focus on consumer awareness (or lack thereof), legal compliance requires appropriate and adequate disclosures. The presentation focused on when disclosures are required and what constitutes adequate disclosure.
Understanding the “rules of the road” will help you navigate your influencer marketing campaign or program. Some rules prohibit certain activities while other rules require affirmative actions to be compliant.
Contact us info @ adler-law.com to get a copy of the full presentation.