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Essential Benefits of Trademark Registration – Part 3

This is the third in a series of posts about the benefits of having your trademark registered.

In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat. Trademarks are the beacons that guide consumers toward trusted products and services. Registering a trademark helps prevent brand confusion and maintains the distinctiveness that sets your brand apart. This not only safeguards your business’s reputation but also preserves consumer trust and loyalty in a crowded marketplace.

1. Preserving Distinctiveness

At the heart of
Continue Reading Clarity Amidst Chaos: Preventing Brand Confusion Through Trademark Registration

Essential Benefits of Trademark Registration – Part 2

This is the second in a series of posts about the benefits of having your trademark registered.

One of the most compelling reasons to register a trademark is the exclusive rights it confers upon the owner.
Unregistered “common law” rights
Without registration, there are some “common law” trademark rights, but those rights are limited.

  • They can be limited to a small geographic area.
  • You can’t use them to bring a lawsuit for infringement in federal court.
  • U.S. Customs and Border Protection can’t use them to stop importation of infringing goods.
  • You can’t

Continue Reading Brand Security: Exclusive Rights and Protection Provided by Trademark Registration

Essential Benefits of Trademark Registration – Part 1

Imagine you’ve been using your business name, logo, or slogan for several years, building a good base of local customers. You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark. Or you go to file an application for federal registration and the search to identify any possible problems uncovers an identical trademark for similar goods and/or services, meaning there is no way you’ll get your application approved.

What was a time of exciting expansion has now become a
Continue Reading Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration

In the ever-evolving landscape of business, where competition is fierce and uniqueness is paramount, trademarks stand as sentinels guarding the identity and integrity of brands. While the significance of trademarks is widely recognized, it is the act of registering these invaluable assets that truly unlocks a world of advantages for businesses.

These advantages include:

  • Preventing the Pain of Forced Rebranding
  • Exclusive Rights and Protection
  • Preventing Brand Confusion
  • Enhancing Brand Value
  • Global Protection
  • Dissuading Potential Infringers
  • Effective Brand Building
  • Safeguarding Online Presence
  • In a world where imitation is commonplace and originality is prized, the act of trademark registration is more than
    Continue Reading Essential Benefits of Trademark Registration – Overview


    In a world inundated with products and services vying for attention, trademarks play a pivotal role in setting apart one offering from another. Imagine the iconic swoosh symbol representing Nike or the bitten apple synonymous with Apple Inc. These symbols are more than just logos; they are trademarks – vital components of intellectual property that bestow unique identity, recognition, and legal protection upon brands. In this blog post, we explore the definition of  trademarks, their significance, and the myriad elements that fall under their purview.

    Defining Trademarks

    A trademark is a word, phrase, image, sound, scent, unique packaging design,
    Continue Reading What Are Trademarks, and Why Should You Protect Them?

    Yes, sometimes a sound is so closely associated with a business or is intended to be such a brand identifier it can be trademarked.

    To qualify to be registered as a trademark, the sound must be used or intended to be used as a brand identifier – something that consumers will hear and recognize as being connected with a particular brand and only that particular brand.

    Sounds that can be registered include sounds that are purely instrumental or sound effects, purely vocals, or a combination of those.

    There are some sounds that can’t be registered as trademarks, though, because sound
    Continue Reading You Can Trademark a Sound?

    You put a great deal of effort in choosing the perfect name for your business. You registered the business with the Secretary of State in every state in which you operate. That’s all you need to own your business name, right? Wrong.
    Registering your business with the Secretary of State only means no other business in your state has the exact same name. There could be businesses in other states with the exact same name, or very similar names. There could even be a business in your state that is operating as a sole proprietorship under an assumed name that
    Continue Reading Do You REALLY Own Your Business Name?


    The United States Patent and Trademark Office (USPTO) grants patents to inventions every day. Not every application succeeds in becoming a granted patent, though. Important requirements must be met in order for an invention to be patented.

    Novelty: An invention or one very similar to it must already be patented, described in someone else’s patent or patent application, described in a printed publication, on sale, or in public use before the application date (with some exceptions granting the inventor a grace period of one year prior to the application date).

    Usefulness: This is a low bar to meet, fortunately.
    Continue Reading Can You Patent Your Idea?

    You know you have something worth protecting. But what kind of protection do you need? Do you trademark or copyright your business name? Do you copyright or patent your graphic design? Do you patent or trademark your product packaging? While sometimes more than one option is possible, there are general broad distinctions that can help you know what you need.


    A trademark is a word, phrase, image, sound, scent, unique packaging design, store design elements, or a combination of those, that is used to identify a source of goods or services and distinguish it from others. It is a
    Continue Reading Trademark, Copyright, or Patent: Which Covers What?

    Selecting the right business entity from the beginning helps ensure smooth operation and growth of your business.
    There are several basic business entities to choose from:

    • Sole Proprietorships
    • Corporations (S-Corporations and C-Corporations
    • Partnerships
    • Limited Liability Companies

    There are many issues to consider when deciding which entity is best for your situation, including

    • Who are the owners?
    • Will the owners be one person, a group of people, or an existing business entity?
    • Who will operate or manage the business?
    • Will it be the owners or someone else?
    • What is the purpose of the business?
    • How should taxes be paid?
    • Do you

    Continue Reading How Do I Know What Type of Business Entity to Choose?

    You may have heard you can protect your invention by describing it in a written document and mailing that document to yourself in a sealed envelope by mail that shows proof of delivery. That unopened, dated document with the date confirmed by the proof of delivery does help show when you invented something. Unfortunately, that’s largely meaningless in terms of legal protection. An official patent application is a must.
    Since 2013, patent laws in the United States are governed by “first to file” rules. That means that if two people who invent the same thing independently, the first to file
    Continue Reading No Such Thing as a Poor Man’s Patent: File Your Patent Application ASAP!

    Registering your business name as a trademark is essential for making sure no one else comes along and takes advantage of the hard work you’ve done on your branding by copying your name outright or using something similar.
    You have some common-law rights to your business name and/or logo (your marks) if you don’t register them with the United States Patent and Trademark Office (USPTO), but they are limited. If someone else manages to register an identical or similar mark while yours remains unregistered, that can cause problems for your use of your own mark.
    Registering your business as a
    Continue Reading Why Trademark Your Business Name?