You’ve spent years building an audience under your handle, but here’s the thing nobody tells you: that handle is not a trademark. It’s a license from the platform. And if someone else files a federal trademark registration for your brand name, they can file a complaint and get your handle transferred to them. I break down exactly how this happens, what platform complaint processes actually do (and don’t do), when being in a different industry protects you and when it doesn’t, and the three questions that tell you whether your brand name is genuinely protected right now.
The post Why Your Social Media Handle Isn’t a Trademark Registration and How to Fix It appeared first on King Patent Law, PLLC.