What’s trade dress? If you’re a guitar person, you know which brand is associated with a slanted headstock. If you enjoy vodka, you know which brand is sold in a skull-shaped bottle. If I describe a shoe with a distinctive red lacquered sole that contrasts with the rest of the shoe, you know exactly what brand I’m talking about. How about a tall, narrow drink can with large blue and white rectangles and some red text? Or a fast-food kids’ meal container with two arches on the top?
I didn’t say any of those names. No logo. Just a description of how something looks, and you knew. That’s the power of a trade dress trademark.
The post The Cult of the Copycat: Protecting Your Brand’s Look and Feel with Trade Dress Trademarks appeared first on King Patent Law, PLLC.