Let’s look at the horror story of overreaching licenses and unintended assignments. The true horror happens when a contract is poorly drafted or poorly understood. For instance, an influencer thinks they’re giving the brand permission to use a short TikTok video for one month, but the contract grants a perpetual royalty-free worldwide license to use the content in any medium now known or later devised. That creator has effectively given the brand permission to use that short clip forever in any context, print ads or television or any other context or medium, without paying the creator another dime.
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