Now let’s step right up to learn a horror story of a violation of the right of publicity. The right of publicity is why, for instance, Tom Waits successfully sued Frito-Lay and its advertising agency Tracy-Locke, Inc., for using a singer whose voice sounded exactly like his in a commercial for SalsaRio Doritos and with music that strongly evoked Waits’ “Step Right Up,” perhaps one of his best known songs.
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