The biggest trademark mistake comes right at the beginning, and it’s not clearing your name before you start using it. If you don’t check, and I mean THOROUGHLY check to see if anyone else is using the same name or a similar one for the same thing you are, or something related to it, that’s like swimming in the Black Lagoon and having no idea there’s a creature lurking in there ready to take you down. Being rightfully accused of trademark infringement is a horror story you want to avoid.
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