When you invent a product, you naturally think about how it works (utility). But the look and feel, the specific aesthetics that make your product stand out, are often the first thing copycats try to steal. Protecting this visual identity requires a strategic, two-stage IP approach that combines the immediate power of a patent with the potentially lifelong protection of a trademark.
The post Beyond the Logo: The Two-Stage Strategy to Lock Down Your Product’s Visual Design (Design Patents & Trade Dress) appeared first on King Patent Law.