When starting a business, choosing the perfect name is one of the most exciting and crucial decisions you’ll make. You want a name that tells customers what you do, is easy to remember, and stands out in the marketplace. Here’s the catch: if your name is too generic or merely descriptive, you could be walking straight into a trademark trap that leaves you legally vulnerable and unprotected.
The post You Can’t Always Get What You Want: The Trademark Traps of Generic, Descriptive, and Surname-Based Business Names appeared first on King Patent and Business Law.