Gimme Danger: What Happens If You Get It Wrong

A trademark clearance search isn’t just “seeing if the domain is available” or typing a name into Google. A thorough clearance search involves using artificial intelligence AND manual searching. Why do manual searching when we have AI? As many people are finding out the hard way, AI isn’t perfect. Doing a good manual search isn’t simple. You can’t just enter the name into the USPTO database and press “search” and expect to get thorough results.

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