Key Differences Between Logo, Stylized Text, and Plain Text Trademarks:

Here are the key differences between logo and name trademarks:

  • Logo Mark: Protects the design but not the words in isolation.
  • Stylized Text Mark: Protects the words in a particular font and arrangement.
  • Standard Character Mark (Text Mark): Protects the name itself in all fonts, styles, and arrangements.

Logos, one including text, one without text:

STANDARD TEXT
STYLIZED TEXT in black punk/ransom note font
STYLIZED TEXT in black all caps comic/horror font
Stylized TEXT in black Times New Roman Font
STYLIZED TEXT in black all caps Times New Roman Font, curved in an arc
STYLIZED TEXT in black all caps Times New Roman Font with purple outline
STYLIZED TEXT in green all caps Times New Roman Font

If you’d like help with trademarks, let’s talk. You can use my contact form or book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558.

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