Community, fog machines, and a whole lot of green. Take a behind-the-scenes look at Disparti Law Group’s commercial shoot promoting our St. Patrick’s Day ride free campaign.
Attorney Larry Disparti and the Disparti Law Group is providing FREE Uber rides on St. Patrick’s Day to help keep Chicagoans safe as they celebrate one of the city’s biggest holidays.
“Doing the work I do (personal injury), you see a lot of accidents where people’s lives change. And drinking and driving is a huge problem, so I’m doing whatever I can to make things safe.” ~ Attorney Larry Disparti
The Dream Team — Patrick Marketing, Ritcher Studios and Disparti Law Group
The St. Patrick’s Day commercial is the firm’s third production, which was produced by a dream team collaboration with Steve and Colleen Patrick of Patrick Marketing and Jeremy Ritcher of Ritcher Studios.
After receiving a Golden Trumpet award in 2022, it’s safe to say Ritcher Studios and Patrick Marketing know how to get the job done.
“Where it starts is an idea and where it ends is really magical,” Jeremy Ritcher reflected. Patrick Marketing presents an exciting idea and Ritcher Studio brings the vision to life with their state-of-the-art production teams.
And the man of the hour, Disparti Law Group’s founder Attorney Larry Disparti, isn’t only a kind face on a screen. Behind the scenes, he plays a large role in directing the vision of the commercial.
“Working with Larry is always a highlight. He likes to take creative risks and have some fun in everything we do together,” says Steve Patrick, “and that energy comes through in his creative.”
Reilly’s Daughter: A Chicago Southside Tradition
The location of the shoot was Reilly’s Daughter, a local Irish bar in Oak Lawn. For 48 years, St. Patrick’s Day at Reilly’s Daughter has been a valued tradition on Chicago’s southside.
Current owner Brendan O’Brien took over the business in 2015 for his father, Boz O’Brien, who opened the bar in 1976.
For the younger O’Brien, Reilly’s Daughter is more than a business; it’s his origin story. His parents met at the bar on its grand opening night, which also happened to be his mother’s 21st birthday. The pub has fostered countless connections since, with 10 of his 14 aunts and uncles meeting their spouses during their time at Reilly’s Daughter.
“It’s a whole month of crazy,” said Brendan O’Brien when asked to describe St. Patrick’s Day celebrations at the family bar. Celebrations for the Irish holiday at Reilly’s Daughter began with a Polar Plunge After Party on March 2nd, followed by an Irish Soda Bread Contest on the 8th where you might have spotted Larry as a judge.
Other events to look out for at the iconic bar include:
Irish Coffee Contest (March 13th)
Irish Happy Hour (March 14th)
Parade Day (March 16th)
St. Patrick’s Day (March 17th)
Disparti Law Group is proud to highlight local businesses like Reilly’s Daughter in our productions.
“Small business is the backbone of this country and with the takeover of mass chains, they don’t necessarily care about the little guys in the neighborhood,” said O’Brien. “We grew up in this neighborhood, we live in the neighborhood, and we give back to the neighborhood.”
Setting the Stage for a Disparti Commercial
Walking into Reilly’s Daughter on the day of the shoot was like stepping into a St. Patrick’s Day dreamland. With green drinks, green twinkling lights, and green party props, the space was transformed into the perfect cinematic backdrop. And the icing on the cake—a fog machine.
“We don’t just shoot standard videos, we capture standout films,” said Ritcher. “Today we’ve got the fog machines, that adds a very different layer of film aesthetic.”
Ritcher Studios is known for fusing cinema into their production, living up to their trademark, “Be Cinematic.”
Like any great production, the commercial required several moving parts and a stellar team including the director, producer, gaffer, grip, audio technician, hair and makeup, and executive producer (Jeremy Ritcher).
Supporting Local Talent
Finally, to help set the scene, several talented actors were hired to fill the background of the shot as Larry presented his lines to create a more authentic bar environment.
Rather than outsourcing talent, Disparti and the team insisted on featuring local talent, highlighting the firm’s dedication to the Chicago community. Even a few of Disparti’s very own staff can be spotted.
“It’s very important for me to give back to the community where I work and live, and so we always hire local actors, and the production company is local as well. Every decision we make is to serve the people of Chicago.” ~ Attorney Larry Disparti
The room was filled with a true sense of camaraderie.
Larry Wins St. Patrick’s Day Ride Free
Attorney Larry Disparti’s number one goal is to protect the rights and safety of the people of Chicago. This St. Patrick’s Day 2025, don’t drink and drive, make plans to get home safe and remember that Larry has got your back. Get a FREE Uber ride voucher (while supplies last).
“Larry is the Chicago winner,” Patrick remarks. “He’s constantly looking for ways to serve the community and make his clients’ winners too. This is evident in how hard he works, and the success of the firm is undeniable.”
Disparti Law Group is Chicago’s largest injury firm and has recovered more than $1 billion for our clients. We handle a wide range of personal injury practice areas including:
- car accidents
- truck accidents
- motorcycle accidents
- bicycle accidents
- pedestrian accidents
- medical malpractice
- birth injury
- nursing home abuse
We can also handle Social Security disability, employment issues, union issues, and workers’ compensation. For a FREE case review, contact us today at (312) 600-6000 and find out why thousands say…. Larry wins!!
