We live in an era where online content creation, personal branding, and influencers are part of the daily discourse. Anyone from an expert in a field to a child can have their own channels, with thousands and even millions of followers consuming their content. When influencers have sponsored posts, affiliate marketing, or subscriptions, they have the potential to earn serious money. What happens when your child wants to be an influencer and begins building an impressive following online? What begins as a fun hobby can become a lucrative business with legal oversight and obligations. This article will review a new law that dictates some requirements for parents or other guardians of child influencers. If this has become an issue for your family, speak with a knowledgeable DuPage County, IL business law attorney to understand how the law can impact you.
How Illinois Laws Can Impact Your Child
Most online platforms require users to be at least 13 years old, but many parents find ways to get around this. Often, parents can create a channel and simply post their child’s videos. If the child enjoys it and no one is harmed, it does not seem like much of an issue.