I’m sure you’ve been wondering what this is all about. A Patagonia branded beer from AB? A lawsuit from Patagonia over the use of their arguably famous mark?

Well, dear reader, worry not. Here’s the Complaint (also embedded below).

In short, the well drafted and detailed complaint is worth the read and lays out the reasons Patagonia believe that AB has made purposeful decisions to have it appear that their Patagonia beer is made by the Patagonia clothing company.